In today's digital age, the internet serves as the central hub for almost all forms of communication. For authors planning effective book publicity campaigns, having a solid online presence through a well-developed website is essential. Even if you initially reach potential readers or the media through traditional mail or other means, it is almost certain that they will seek out your website for further information. Therefore, it's paramount to have a website that provides information about you and your books and engages and interests your target readers, reviewers, and media professionals. 

An author's website acts as the home base for all book promotions. It serves as a platform where you can provide additional information, link to media coverage, present your bio, offer downloads of your headshot, and engage with your audience. In today's digital landscape, having a website is expected for writers, and lacking one can make you appear unprepared unless your image purposely reflects an element of quirkiness. By putting time and thought into your website's content, you can create a significant asset that supports and enhances your career by keeping in contact with readers.

As you develop your site, consider including pages for each book, a media page with a downloadable headshot and links to past coverage, and a page guiding visitors to online retailers where they can purchase your books or digital downloads. Additionally, it's wise to consider launching a blog as a complementary feature on your website. It can serve as a platform for sharing valuable content and help you collect email addresses from visitors to build a mailing list for future communications. Another powerful strategy is to showcase your expertise through content related to your work. 

If you've authored articles or papers on the topic of your book or a related subject, you can leverage your website to share this material, impressing target readers and the media and, in turn, enhancing your credibility. Once your website is live and people begin to use it, pay close attention to user feedback. By thoughtfully building and maintaining your author's website and incorporating these elements, you can create a tool that supports your promotional activities and serves as a platform to connect with your audience, showcase your expertise, and grow your brand as an author.